The Internet has evolved in recent years, with many businesses not being able to keep up with these changes or identify the benefits the Internet may be to their business.
Simply put, we evaluate your business. We understand internet technologies and internet marketing strategies and principles, and give you practical advice and identify online opportunities suited to your business needs.
Internet marketing servicesSearch Engine OptimisationSearch engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results for targeted keywords. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for.
SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
Achieving top results on search engines is generally the best way to generate sales leads to a web site. The problem for most web sites is that they are lying in a dormant state with search engines. These sites are simply awaiting activation. They need to be cleaned up so that their communication with search engines is crystal clear.
Search Engine Marketing
Search engine marketing (SEM) is the process of promoting websites by increasing their visibility in search engine result pages (SERPs).
Organic SEM
Our Organic SEM program focuses on submitting your site to a small cluster of search engines which in turn feed 99% of the world's search engine market. It is specifically geared towards top results on the Google, Yahoo and MSN search engines. These search engines control over 90% of all searches performed on the Internet. To monitor your progress, you are provided with reporting on a monthly basis. These reports offer a unique insight into how search engines are responding to your site. This information will be used to pinpoint strategic opportunities for expanding your search engine traffic.
AdPro SEM
Our AdPro SEM program focuses on attaching your own ads to keyword related searches, and having results appear above the non-paid normal results. In this way, you can reach potential customers a lot more effectively than your competitors. After identifying your target audience, a list of 25 keyword search phrases will be generated for your approval. This list is well researched to ensure that you're not paying a fortune for your Google and Yahoo advertising. We'll also create 2 variations of Text Ads that will be optimised using a split-testing approach which allows us to tune your advertising to your target market.
LinkBuild SEM
Our LinkBuild SEM program focuses on 'ethical' links and directory listings from the Internet, managing set up and ongoing maintenance. Prominent search engines, like Google, place enormous weight on the quality of links pointing to your web site. Links need to be managed with a high level of attention to quality.
News SEM
Our News SEM program focuses on compiling news and articles around your business’ products and services and distributing these across the internet, to drive more traffic to your online business.
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